Watsonville Strawberry Festival underway Saturday and Sunday

WATSONVILLE, Calif. (KION-TV) -- The Watsonville Strawberry Festival is off to an early start with a concert and carnival Friday night.

There's plenty for berry lovers to look forward to at the festival; with live entertainment, carnival rides, specialty vendors and plenty of strawberries.

Businesses also gearing up on the festival grounds to prepare for the Saturday and Sunday crowds.

Some workers saying they can take on and face the busy weekend thanks to preparations.

"We're pretty prepared. We're excited for it, too," said Delicias Estilo Jiquilpan owner Sophia Barajas. "It can be a little intimidating seeing all these people come in, but honestly we're always prepared for it. You know, we're ready. Serving the people is pretty good."

Businesses say that they expect Saturday to be the busiest of the two day event.

The Strawberry Festival offering visitors all kinds of berry-infused treats from strawberry pizza to strawberry popcorn.

And, of course, there's always berry sampling at the flavor test tent.